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Live Streaming Company News is Innovative and Engaging to Customers and Employees

One of the few benefits of organizational live streaming is that it can be used externally to engage the customers as well as internally to engage the employees. While the benefits of engaging customers are clear to all and had been discussed before, the concept of engaging employees using live streaming is something that is innovative and can be a powerful tool. Here we will elaborate on both the concepts, their benefits.

Live Stream Engaging Customers

Live streaming benefits of engaging customers are innumerable. One can live stream product explanations, interviews with the creators, interviews with the other customers explaining the benefits of the products, the versatility of product usage, etc. The streaming content must be highly creative and funny to be engaging.
Product explanations, since can be message-oriented might turn out to be boring for the customers. Look for highly creative ways to explain about the product, like making a short film about how the product is useful, an animation video explaining its benefits, etc.
Educational websites can bank on interviews with scientists, professors and highly revered people in the relevant fields. Engaging interviews that explore profound futuristic topics always garner the interest of the people worldwide. Educational websites can use an ocean of topics to live stream.
Any kind of website can choose their relevant topics to create good quality live streams and inform the customers about them through social media, Ad Campaigns, etc., to amplify their business.

Employee Engagement

HR Departments organize various fun activities for the employees to keep them encouraged and make work fun. One aspect that most companies miss on is providing the proper encouragement and inspiration for the employees. Though this happens at the managerial level i.e., from manager to the team among all chains, it doesn’t contribute to the whole company since everyone has an explanation of their own.
The message will be far more effective when the Founders and the top-level creators of the company relay their message to every employee working for the organization. This is usually done in company meets that don’t happen very often. Live streaming helps in this area without ever disrupting the work time or productivity.
Once a month if a live stream can be scheduled updating each and every employee of the updates, the progress, and the expected targets it can boost the productivity of the employees and make them feel that their work contributes to the whole. One can also update about the best performing team in the live stream which can make the teams work in friendly competition with each other which in turn can add to the output of the company.
These effective usages of live streaming are still unheard of by many and remain to be explored further. Be the first to try it in your organization with our free trial. Sign up to gain access to the Freedocast live streaming platform and all its benefits for 7 days. Click below to sign up.

Most Common Terms in Online Video Streaming


Live streaming, one of the most advanced sectors that are going to be in full-blown usage in a few years, is currently meagerly known across the world. The sector is known to people as a technology used in smartphones but seeing live streaming as a business sector is still a vague idea among techies. But some of the tech-freaks who are familiar with the technology are already making full use of it and have started earning too.



There also exist plenty of people who bear the basic knowledge of what the technology is about and how it can be the next big thing in the world. There are the people who want to learn about it and be among the first ones to reap all its benefits but lack the knowledge of where to start. To get you started we have prepared a list of the most common terms. Here they are.


Live Streaming
Much like Live Broadcasting, live streaming is the process of telecasting content over the internet instead of a satellite. The audience will be able to watch this streaming content online on their Smartphones, Smart Televisions or any other Internet-enabled devices.

Live Streaming Devices

Live Streaming devices enable streamers to broadcast their live video content online. The device which uses an internet connection (generally Wi-Fi, or Ethernet), is connected to a recording device (Video Camera) and streams the content as it records.

Live streaming platforms

Live streaming platforms provide a space and servers to store and distribute the content. They also provide extra features like Analytics, Branding options, Password Protection, Ad Integration, etc., to make the streams engaging.

Bitrate

The amount of data transferred per unit of time in a video is known as bitrate. Correctly translated in terms of video, Video Bitrate is defined as the number of bits processed per second, meaning higher bitrate means higher resolution and lower bitrate means lower resolution.

Multiple Bitrates

Various bitrates are used in a live streaming to transfer data. Multiple bitrates are helpful to stream the same video in different devices with different resolutions and internet speeds, enabling every device to be able to play the video without any buffering.

Adaptive Bitrate

When the video is streamed using Adaptive Bitrate the stream adjusts itself to the device’s video specifications and speed and plays the video accordingly minimizing the buffering time. Some Live streaming platforms provide this feature along with other mentioned features and choosing the one that has this feature is beneficial for large-scale broadcasting.

Encoder

Encoders are used to convert the video format of the source video into something that is playable in all the devices. Though encoders are an integral part of live streaming devices, streamers who don’t use a device can use an external encoder to broadcast their content. Encoders also allow the live streamers to use various bitrates to extend their reach of devices.

Buffering

Buffering is known to almost every person who uses online video streaming websites like Youtube, Amazon Video, Netflix, etc. When a video is streamed from a different source onto your device buffering happens when the video is collecting additional data to play the video properly. This usually happens when a high-resolution video is played in devices with nominal internet speeds.
In Live Streaming, Streaming using Adaptive Bitrate technology helps minimize the problem of buffering which in turn keeps the audience engaged.

Bandwidth

Bandwidth is the amount of data offered by a service to a customer by service providers. In live streaming terms, this measures the amount of data offered by live streaming platforms to the streamers to stream their content. The more the bitrates, the higher the resolution and higher is the bandwidth required by the streamer.

CDN – Content Delivery Networks

CDNs are servers that are placed across the world for the fast delivery of digital content. The streaming content from the user will be transferred to the closest located server to a user and then the cached content is delivered to the user. A good service possesses more CDNs all over the globe that enables a fast delivery of streaming content.

Latency

This word is used to describe the time difference between Real-Time and online streaming time. Both the times are never the same and the latency can be decreased to a certain extent by using different features of the live streaming platforms.


Check out the Freedocast live streaming platform to know about the various features offered and how they work. You can simply avail the one-week free trial to enjoy all the options provided by filling in the details below.

Here’s How Non-Profit Organizations can Benefit from Live Streaming

Empathy, argued by many psychologists and evolutionists as a trait reserved for only humans, is what makes the world a better place. The evolution of humanity as a social animal and the most basic foundations of our system relies on this human trait that lets others rise along with the others. It is due to this belief that we pay taxes, set up charities, and help poor people living across the world.

Never before is the world in need of charity than now. Charities need money and not all charities come with the transparency necessary to compel people to donate more. Plenty of people worldwide carry it in their heart that once in a while, donating to a good charity that helps people might make some good. But the dilemma that arises about the destination of their donation always makes them take a step back.
Whenever the discussion of charity arises, with an equatorial intensity arises the discussion of defraudment. More than half the populace that can afford to donate significant amounts is backing out of the deal just because of the increased probability of fraud. And we have heard countless news about funds being sidetracked for personal benefits in almost every region of the world.
Pragmatically, it is an impossible task for a benefactor, small or huge, to check every account book of a charity to see the flow of funds. Plus, the act is frowned upon in a civilized society. Though most of the charities invite the donors to the charitable events, not every benefactor is at leisure to participate in the event. The attending becomes out of the question if the event is in another country.
Now, what does it have to do with live streaming – Hear us out.
Charities, NGOs and other Non-Profit organizations can improve their transparency and involve the supporters in their events, Fund Raisers, etc., by streaming the events live. With this deed, both the contributors receive the satisfaction of watching someone receive help and the improved transparency can encourage more people to donate. Even the fundraisers which are organized in an entertaining manner can be made available through live streaming which could encourage more people to donate.
As it is a common knowledge, Live streaming is cost effective and is easily available both to the streamers and the contributors. Since it is online and can be logged on from practically anywhere through any internet enabled device, every interested individual will be able to watch the event live, listen to the stories if any, and donate. Due to its availability online, the video live stream can reach millions across the globe which can ultimately lead to more donations leading to the increase in the families that receive the help.
Find out more about live streaming and its benefits in our blog articles. You can avail the Freedocast free trial by simply signing up. Click on the link below to sign up.