Categories

Search This Blog

Labels

Browsing Category " Live Streaming Platform "
Home » Live Streaming Platform

Best Ways to Increase your Reach when Live Streaming

On
There are plenty of ways to do live streaming the right and most perfect way, but not always does the content or the quality ensure a better reach. A Plethora of techniques to improve the reach of the live stream have been discussed in the past individually. For an easier understanding, we have surmised all of them into one article for you. Check it out.

Pre-Marketing
One of the most basic methods used to increase the reach and the number of loyal fans to your live streams is Marketing. Whether you invest time or money, letting a large number of people know about the live stream is one of the most important aspects of increasing your reach. The social media platform is the best place to do marketing. Due to the increased presence of people in social media, every small news is making its way to many people. So, a month before you start your broadcast, create a page for the broadcast and gather and let the news float. You can ask everyone to share the information for better exposure. Promote it on Facebook and Instagram through campaigns if you have a little money to spare.
Quality
The next biggest step, Quality of the live stream. You can make sure that people reach your live streams in large numbers through various means but if the quality of the broadcast is low, the audience will never come back. Making sure to use the right equipment for the live stream, taking good care of the lighting, and broadcasting with limited interference and disturbances are some of the things to be handled. Perfect planning and minute to minute execution will keep the audience engaged and makes them return to your next broadcasts.
Consistency
Keep the frequency of your live streams consistent. Don’t wait for too long that your audience forgets about the previous streams and visit the consequent stream without any clue. The memory of your stream must always be fresh in the audience’s mind so that they know what to expect.
VOD
Make the recorded videos of the live stream available in your pages/ website for the audience to watch when they need to. This is also great for network building since the snippets if they are attractive, funny, and share-worthy will be shared by the users to their friends and family which in-turn increases the audiences’ number in the next live stream.
Length of live stream
Make your live streams Lengthy. The world is going after shorter videos and it is quite counterintuitive to suggest that Live streams need to be lengthy. But, it is a good option if you have the right content that can engage the audience for a longer time. Stand up comedies, for example, have a fantastic history of keeping the audience glued to the screen. Once the audience has an idea of what they are in for, it is quite easy to keep them engaged but for them to get that idea, it will take some warming up which requires time. A 30-60 minute live stream is considered optimum and if your stream is in this threshold, you are good to go.

Live Streaming Company News is Innovative and Engaging to Customers and Employees

On
One of the few benefits of organizational live streaming is that it can be used externally to engage the customers as well as internally to engage the employees. While the benefits of engaging customers are clear to all and had been discussed before, the concept of engaging employees using live streaming is something that is innovative and can be a powerful tool. Here we will elaborate on both the concepts, their benefits.

Live Stream Engaging Customers

Live streaming benefits of engaging customers are innumerable. One can live stream product explanations, interviews with the creators, interviews with the other customers explaining the benefits of the products, the versatility of product usage, etc. The streaming content must be highly creative and funny to be engaging.
Product explanations, since can be message-oriented might turn out to be boring for the customers. Look for highly creative ways to explain about the product, like making a short film about how the product is useful, an animation video explaining its benefits, etc.
Educational websites can bank on interviews with scientists, professors and highly revered people in the relevant fields. Engaging interviews that explore profound futuristic topics always garner the interest of the people worldwide. Educational websites can use an ocean of topics to live stream.
Any kind of website can choose their relevant topics to create good quality live streams and inform the customers about them through social media, Ad Campaigns, etc., to amplify their business.

Employee Engagement

HR Departments organize various fun activities for the employees to keep them encouraged and make work fun. One aspect that most companies miss on is providing the proper encouragement and inspiration for the employees. Though this happens at the managerial level i.e., from manager to the team among all chains, it doesn’t contribute to the whole company since everyone has an explanation of their own.
The message will be far more effective when the Founders and the top-level creators of the company relay their message to every employee working for the organization. This is usually done in company meets that don’t happen very often. Live streaming helps in this area without ever disrupting the work time or productivity.
Once a month if a live stream can be scheduled updating each and every employee of the updates, the progress, and the expected targets it can boost the productivity of the employees and make them feel that their work contributes to the whole. One can also update about the best performing team in the live stream which can make the teams work in friendly competition with each other which in turn can add to the output of the company.
These effective usages of live streaming are still unheard of by many and remain to be explored further. Be the first to try it in your organization with our free trial. Sign up to gain access to the Freedocast live streaming platform and all its benefits for 7 days. Click below to sign up.

Save More than $500 on Freedocast’s Live Streaming Platform Subscription

On
Live streaming is taking the world slowly but at a steady pace. Live streaming platforms that are making content delivery easy are growing by the day and beginners who want to start streaming are really confused to choose. Almost all the platforms offer similar kind of features and it can become quite difficult when you are new to the field. Our suggestion? Go with whatever you can afford.

Most of the biggest ideas come to life when the decision time is reduced and the person acts. Every person starting something new is aware that if choosing something takes a lion’s share of your time, then the process of procrastination takes over resulting in not so expected results. So, the best course of action is to choose and start streaming the content.

Basic Features

Streaming content requires the most basic of features and here are some that you must cross off your checklist to select.

Ample amount of Bandwidth

Calculate the amount of Bandwidth that is required to stream your content. Different types of content require different bandwidths. If you want to stream to a wide range of devices, more bandwidth can be consumed and the cost of extra bandwidth (if consumed) must be taken into account.

Simultaneous Streaming

Many platforms fail to provide this option as the social media websites don’t allow streaming platforms to simultaneously stream content in two social media platforms at once. Check out the platforms with this feature as it can exponentially improve the reach.

Streaming to Custom RTMP Destinations

This feature comes with gargantuan terms and conditions from many platforms. Look for a platform that allows you to stream to custom destinations without much difficulty. To be able to stream to more than one destination is an added advantage to serious streams focused on generating revenue.

Encoder Setup

External Encoder support is one of the most common features available in live streaming platforms. During the selection of an encoder setup, it might benefit for you to select an encoder that allows you to stream both video and audio at multiple bitrates. Though this might increase the Bandwidth consumption, the incremental audience reach balances the expenditure.
           [ Read More: What is Encoder? How does it help in Live Streaming? ]

Embed URL option

Embed URLs help some type of streamers more than other. If it is a necessity for the streamer to be able to embed another video while streaming, this feature is a must. Even if it is not an essentiality, it might help to select a platform that supports this option.

Analytics

The most important part of your stream – the aftermath results are offered by Analytics. Analytics help the streamers to know how the live stream had worked and the areas where improvements are necessary. Analytics is an integral part of live video streaming that helps in the betterment of the stream, in turn, improving the reach/ business.
                           [ Also Read: Measuring the Success of Your Live Stream Video] 

Branding

Most often, it is not just the content of the video that sticks in the minds of the people but it is the brand too. A brand that streams good content every time makes people look for it instead of the content after a certain period of time. As good as your content might be, without your signature on it, it will be just another video in the lot.
There are some extra features like Email and call support, mobile capture, Geo-Blocking, etc., but to know the efficiency of these options one must first use the platform.

Why Freedocast?


The Freedocast live streaming platform offers all these features for a live streamer and that too at a grounded price. Though the plan that offers these features is billed at $149/Month, the yearly subscription is offered at a discount price that is literally $600 less than monthly. You can even check out the 1-week free trial of the service to know of all the features provided in this most popular Premium plan. Register now to gain access to the free trial and start streaming immediately. Fill in the details by clicking below.

TV Stations Shift into Live Streaming is Easier with Freedocast Cloud Playout Solutions

On
The rise of Netflix serves as an exemplification in the discussion about the shift in viewership from television to live streaming. It is not just the young audience that is aiding the shift but the generation before it as well. The New Age Audience is more inclined towards watching movies without breaks, binge watch serials, and video on demands rather than watching a set itinerary.
Owing to this, the television networks are shifting their services online through OTT networks like YuppTV through which they are enabling users to watch their favorite programs anytime they wish. As time passed by the biggest of networks came up with their own live streaming platforms like hotstar, Sonyliv, etc., where they offered all the shows in live in real time with segregation of the previous episodes to catch up any time the audience considers.
Following Netflix, the networks are coming up with their own content in addition to the content by various production houses that are added periodically. This own content generated by the live streaming networks are made available to the audience for binge-watching leaving no room for any kind of pauses in the interim.
While this scenario is ideal for the herculean networks like Star, Sony, etc., there are many small networks that will be unable to keep up with the gargantuan expenditure that is required for the maintenance of a live streaming platform. Assisting these kinds of networks in their conversion into live streaming, Freedocast introduced a Cloud Playout Solutions that allow small networks to offer their content on a video platform without the stress of maintenance.
Elements that are required for an OTT platform like CDNs, Security, Bandwidth requirements, etc., are all included in the cloud playout solutions. The platform is a readymade OTT service that lets the content providers upload their content directly with the addition of a logo, and extra features like Password Protection, Graphics Integration, Playlist Creation, etc.
Live streaming platforms like Freedocast also enabled the content providers to live stream content with Adaptive Bitrate Streaming Technology increasing their reach exponentially to all devices, along with the option to integrate Ads and Scrolling Text to the content. Limiting the expenditure and guiding them in an uncharted territory, Cloud playout solutions by Freedocast is a simple yet profound solution for all the newcomers in the OTT content provision sector.

Measuring the Success of Your Live Stream Video

On
Many elements of live streaming have been discussed in the blog like how and where it can be used, how to maximize the reach, benefits, tips, etc. that pretty much established the dominance of online streaming and its scope. But what steps must one take after the completion of the broadcast? How does a video streamer know if the live stream is a success and if it has reached the target it is supposed to reach?

The aftermath is measuring the success of the stream which can be analytically powerful to tailor your streams and make them better. The success of the streams when measured properly can be a huge motivating factor and can weigh in to attract investors too. Below are some options through which one can measure the success of the live stream. Check them out.

Analytics from the Online Video Platform Provider

The platform providers often furnish the details of the views, users, and other relevant data to the user. The Freedocast platform provides the analytics both for Live and Catch Up videos. It allows the users to check your total No. of views, Live Viewers, Total Unique Users, Total Number of minutes watched, Average Duration Watched, Geography wise details, and Device/ Browser wise details. The platform also provides the Analytics for the live stream video watched on Freedocast website and the video embedded on other websites and Apps.
Platforms also provide data like Amount of Data transferred per country Total amount of data transferred per live broadcast, etc., which can be of tremendous assistance to measure the success.

Social Media Platforms Reach

The success of a live broadcast can also be measured by checking the social media platform Engagement and Reach.
A good video stream engages as much audience online as it does when it is offline. The number of views, Live and Offline shares, likes, comments and the audience reach are the common metrics that grant the basic idea of the success over time. These analytics are often provided by the respective social media websites or your own live streaming platform.
Google Analytics
Data from Google Analytics also assists in gaining more insights into measuring the success. Google Analytics also offers some paid tools which can provide the details like website traffic that when integrated with the live video broadcasting efforts can present a better picture of success. It also furnishes the details of the devices that the broadcast is being watched in and what website it is being directed from. Device data helps in gaining the various bitrates data which indicates at the bitrates you should be streaming at for a successful broadcast.
With the help of all this data, one can simply measure the success of the streams and can tailor his videos according to it. Streamers can also experiment with the timings and other factors that weigh in, in making their broadcast better and a massive success.

Make your Webinars Livelier with Freedocast Pro Live Streaming Device

On
Webinars – A very common word that we keep seeing on the internet and nowadays hearing as a part of marketing among various courses. The name itself suggests that webinars are seminars that are delivered over the web. These are the most common form of knowledge sharing on the internet that happens at a certain time in accordance with the viewers. All the top educational institutions of the world, the educational websites offering online courses and individuals who teach online use webinars to deliver their classes to a particular set of students.

Usually, webinars are organized and executed accordingly and most of the times these include a board or a power point presentation that the individuals desperately trying to display in the same frame as they speak. The frames are usually widened at these times making it difficult to focus on a single element which reduces the attention of the audience. Others with access to some level of technology swap through the screen and the individual covering one at a time which can prove to be strenuous and require manpower.
If a speaker delivering a webinar uses a nominal camera, he might be able to record a good video, but nominal cameras aren’t of much use when covering a large space like when the frame is required to show the board/ presentation and the speaker. Moreover, the audio quality of a nominal camera might not be up to the mark which is another setback while streaming a webinar. The use of a high-resolution camera is highly recommended, but they can be quite expensive in comparison with the nominal ones.
Live streaming devices can bridge this gap by allowing users to provide a sound and video input and letting them live stream through a mobile device at the same time. A simple camera of which the video and audio output goes into the live streaming device is all that is required to put on a good show. Live broadcasting devices like Freedocast run on battery for up to 2.5 hours and can connect to the internet through a Wi-Fi connection (Ethernet works too).
The device can be mounted on a camera with a shoe mount screw and can help you live stream directly while recording the video. The inbuilt encoder helps the streamer to stream at appropriate formats and bitrates without any external assistance. To top it all, the device is controlled by a remote app which lets the users start and stop the stream at their convenience. The Freedocast device can stream HD video (1080p resolution) with Adaptive Bitrate Technology which helps users with a slow internet connection to get an uninterrupted live stream.
Using a live streaming device will be perfect for a webinar especially if a single person is delivering the webinar with zero external help. It can also help when there are more than one camera and multiple microphones at use. With an HD quality Video and Audio, webinars are sure to look livelier and attractive with the help of live streaming devices which can, in turn, gain more audience too. The Branding option that exists in the Freedocast platform also helps the speakers to make their brand familiar to the audience. Individuals or Organizations, Webinars through Freedocast Pro devices are a step forward into the future.

Why Freedocast is the Most Secure Live Video Streaming Platform

On
The explosion of technological advancements and the internet usage is merely visible in the world. The incremental reliance on the online content is higher than ever it was. Parallelly grew the sector of online content provision. Every satellite channel is now available online to watch through various service providers. The transition from the television to the internet is happening faster than anyone has ever expected, and this transition can actually prove to be beneficial to Start-Ups based on the content provision.
Creation of online channels which was restricted to some of the top video sharing platforms is now available to businesses and individuals through live streaming platforms like Freedocast. Through live streaming platforms, one can directly stream live video in HD quality to the subscribers, registered users, and to the followers on social media platforms while embedding the same in their personal websites.
Live streaming platforms offer various features to the content providers for a secured and seamless streaming of the content they are providing. The features offered in Freedocast include Adaptive Bitrate Streaming, Geo-Blocking, Password Protection, Branding, Ad Integration, etc. Of these, the Geo-Blocking, Branding and Password Protection features aid in securing the stream while the others help in uninterrupted streaming.
But, how exactly these features can help in securing your live streaming content? Let us see.

Branding

Being able to mark your video with your own brand logo is a feature scarcely offered by the platforms. Though unofficial, the proprietorship of your work exclusively stays with you when your signature is visible on the content. This is one of the most important options when it comes to securing original content whether it is generated by an individual or an organization.

Password Protection

Another form of security offered by the live streaming platforms is Password protection of content. Restricting the access to registered audience limits the possibility of content theft and also makes it easy for the tracking of the viewership. This feature can be highly beneficial for corporations when streaming in-house meetings, events or conferences that contain sensitive information.

Geo-Blocking

Geo-Blocking option that helps content restriction in certain regions is highly valuable to corporations doing businesses overseas or individuals transferring valuable information online. Event Organizing sectors, Entertainment industries can benefit from this option which helps in protection of content from piracy.
Other than this Freedocast’s copyright and DMCA policy helps the users to protect their content from infringement if a complaint about the theft is launched. The presence of options like these, is what makes Freedocast one of the most secure live streaming platform.
Subscribe to: Posts (Atom)