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How Live Streaming is Going to Play a Game-Changing Role in Indian General Elections 2019

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It is safe to say that Political Campaigns have gone digital in the 2014 Elections itself. The dominant portion of the audience received positive news about the Prime Ministerial candidate on social media and other digital platforms which was a great influence. The role of digital campaigning in the winning of the party that is currently in power cannot be ignored.
Since then, Indian media has gone massive changes and we witnessed the rapid shift from satellite to the digital world. What we currently are observing in the social media promotion of political ideas is a result of that shift. Even regional parties are now campaigning online concurrently to campaigning directly. The fact that India has the largest youth percentage is known to every individual. And it is now obvious that the majority of them now hold a Smart device that in one way or another connects them to the online world.
In a way, this is an added advantage to the political parties since reaching an audience that can help change the system has become frantically easy. But there is a disadvantage lurking in the shadows. The disadvantage of misinformation that can confuse the audience that is on the edge and this sect of the audience are what decides the future of a candidate. Since there are forces that genuinely try to mislead the population with bad information about the candidate and since there is no way of verifying the information it can lead to the voter making a bad choice directly leading to the failure of a potential candidate.
This flood of misinformation cannot be avoided since neither the authorities nor the party candidates can actually control the information on the internet. So, even an image that endorses a particular candidate comes out first, an image emphasizing his failures might gain more reach if more people believe it. Websites even allow paid campaigning to improve the reach which can greatly vary the end result. Both Images and offline videos fall into this category which makes them both a liability more than a powerful tool.
Then how can a candidate reach his audience without his message getting twisted and tampered?
This is where live streaming helps. It can become one of the most powerful tools at times when every information can be easily tampered. Political candidates can use direct live streaming to reach the audience on social media. Be it a massive party gathering, or a minor press meet, or an interview to make people better understand the leader/ parties’ motives, or Live Streaming Government Meetings to increase transparency, live streaming is your best bet.
Though Mainstream media covers most of these events, it is possible that the users might be unable to turn on the television and watch the entire event given their busy lives. And, if there is a piece of breaking news that involves better news than the event, the channels might switch to showing that instead of covering the event live.
Political parties have been trying to live stream events to social media using the live options in Facebook, Instagram etc. But these live streams usually involve using a Smartphone camera instead of a professional camera feed. The video and audio quality will be at their lowest and can make the audience lose interest within a few minutes of going live.
The solution to this is the usage of live streaming devices and platforms like Freedocast that let you air professional video camera feed directly to the live audience. While the device lets you stream both audio and video at a High Resolution, the platform lets the streamers to broadcast the video live to more than one social media platform simultaneously reducing the effort by more than half. Freedocast platform lets the campaigners promote their own sign by including their official logo on the stream. The availability of features like scrolling text enhances the clarity of the message.
Since the majority of voters are active in social media, the live broadcast can be promoted accordingly to reach most of them increasing their involvement. Live broadcasts carry another advantage which is making sure the customers are getting the right message. One cannot modify or tamper with the message in live streams which enhances the chances of leaders creating the right influence on their audience.
The devices are easy to operate too. All it takes is the device and the input from an audio/video source. Depending on the bandwidth necessary, a subscription to the platform is taken which gives access to the device and the platform’s features through an easily operated App.
The usage of live streaming devices is currently at the base of its evolution and so, whichever party update itself and makes the best use of it can get ahead of others easily. Check out our other articles that lets you better understand the benefits of live streaming in government and other sectors. The “How to” section can help you gain a better insight into the modus operandi of the device and the platform.

Source: http://blog.freedocast.com/live-streaming-playing-game-changing-role-indian-general-elections-2019/

Live Streaming Vacation with Freedocast Pro

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Planning to go somewhere? Stay connected with your family and friends in real time all the time. Share your entire Vacation to your family or to the world.
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We live in a world of communication. Any information can be transferred in microseconds from one end to the other end of the world. Live video has taken over the world by a storm and now we can watch a person doing his own thing live from any corner of the world. The live relay was once an expensive affair and was restricted to Sports broadcasters and News Channels. The position is now changed such that any person with a camera is now able to broadcast something he wants to share to the entire world through live streaming.
So, when you go on a vacation to the Bahamas, or to the Eastern Countries like India or China, you can make your family and friends virtually experience everything that you see. If you are a travel blogger, live streaming will give you an edge over offline travel blogging videos since your viewers will watch everything you see with you. Imagine your Family, friends or online viewers being able to watch underwater videos along with you in real time. Imagine them experiencing the same awe that you experience when they are watching the view from the edge of Grand Canyon.
For a task this strenuous and quality necessitating, Smartphones would not suffice. There are plenty of Smartphones that can deliver the best quality video, but Smartphones lack specific features like minimizing shakiness that allows for a great viewing experience and lasts for a long time. For this purpose, the usage of HD resolution cameras and Go Pro Cameras is highly recommended. Though a bit expensive, these cameras deliver a high-quality video that keeps the audience engaged.
With live streaming devices like Freedocast Pro, one can directly stream the content in real time online simultaneously to the social media networks and to personal websites. Live broadcasting devices paired with platforms allow seamless streaming with adaptive bitrates helping you reach the audience even with the lowest of bandwidth speeds. On the other hand, they allow branding which can help you get into the spotlight. The platforms come at affordable costs and make it possible to achieve maximum reach. Features like Ad integration and password protection make it easier to monetize too.


So, the next time you go on vacation you can take your family, friends and all your online fan base along with you virtually. Sign up below for the free trial to check out all the features available on Freedocast.

How to Profitably Live Stream when you are Camera Shy

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Professional live streaming requires good equipment and plenty of preparation beforehand. But all the preparation would only be advantageous when the presentation is done right. For a live stream to be a success, the content in hand must be presented by the person with the right amount of zeal and emotion that resonates with the audience. For this, the presenter must exude confidence and grace which is not a default for most people.

Plenty of people have good ideas to present to the world but are camera shy. Be it their inferiority about their appearance, accent, or their manner of speaking, speaking in front of a camera is no less a feat than speaking in front of a crowd. One must possess dangerously high levels of confidence to overcome this and speak properly and get their message across. Due to this reason, people often shy away from presenting their ideas or try to find ways that help them make it work which usually takes longer than intended thereby making them lose interest or someone else presenting it before they could. If you are among the people mentioned above, here are a few tips on how to profitably live stream when you are camera shy.

Get a presenter

Hire someone if you can afford it. Ask your friends to do it when you cannot afford to hire. A lot of content on the internet goes unnoticed because of bad presentations. Presenters who can present the content beautifully although cannot understand it might be able to bring the exuberance necessary to keep the audience engaged. If you can get a presenter that can both understand and put it out there gracefully, then you are in luck.

Practice

Practice vigorously until you perfect your presentation to the second. There is nothing that can help you overcome the fear of failure than practice. Live streams are terrifying in their basic sense- There are no retakes, editing is not allowed, and anything you do stays on the internet forever. The important element to know about this is that mistakes are unavoidable and the only thing a streamer can do is to minimize the number of mistakes and improvise as you go along.

Use slide deck cards

Slide deck cards are a great idea if you are not an orator. Slide deck cards give you material when you forget something and let you move on. PowerPoint Presentations come under this category too. But it is pertinent that you do not spend too much time looking at the computer screen rather than a camera.

Look your best

It is known for a fact that good dressing can invoke confidence. Though it may not be applicable to everyone, most of us feel confident when we are dressed in our best. So, instead of streaming live in your pajamas, try to dress well and show up in front of the camera with sufficient lighting. But make sure it suits what you are presenting though.
Alongside these, keeping backup equipment ready and devising alternatives for obvious mistakes can help you live stream confidently.

How to Live Stream Like a Pro through Smartphone?

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Smartphones now comprise Full HD Cameras with most of the features of a professional Camera. Though they cannot replace a professional camera, many smartphones now offer high resolutions, HD quality video recording and various modes that can help a person record a decent video.
Live streaming through a Smartphone has its benefits like being inexpensive than the alternatives, gaining a video quality on par with professional cameras etc. But it can be lacking in terms of producing quality audio. Weighing in on the benefits and the solutions, let us dive into the details of how to use a smartphone for live streaming successfully.
Smartphones are not designed to record without shakes which is why one can observe a shaky video if it is shot on Smartphone. High-resolution professional cameras have a built-in feature to reduce the movements and record a decent video. Since Smartphones lack the feature, using a tripod or a stand to hold the Smartphone will help reduce the vibrations giving the streamers a professional quality live streaming video.
Smartphone Cameras while possesses the ability to produce quality videos lack the noise canceling feature. This can make the video unappealing to the audience and reduce the reach. This problem can be minimalized by using a Smartphone to record videos indoors. But when shooting outdoors, using a live streaming device to connect a microphone can help record crystal-clear audio.
Live streaming devices can take video input from smartphones and streaming them across platforms to the desired destinations. A microphone connected to the device, lets you record better audio while deriving video input from the Smartphone camera. The devices work with the help of an app which let you control the various settings available.
Another solution to stream videos is Live streaming platforms. Platforms offer a decent set of options like Video Embedding, Simultaneous Streaming, Branding, Adding Scroll texts, Ad integration, Password Protection, etc. Even without the device, one can access live streaming platforms through Smartphones and get a professional quality live stream. Subscribe to any one of the live streaming platforms and start streaming to the world right from your smartphones.

Live Streaming Company News is Innovative and Engaging to Customers and Employees

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One of the few benefits of organizational live streaming is that it can be used externally to engage the customers as well as internally to engage the employees. While the benefits of engaging customers are clear to all and had been discussed before, the concept of engaging employees using live streaming is something that is innovative and can be a powerful tool. Here we will elaborate on both the concepts, their benefits.

Live Stream Engaging Customers

Live streaming benefits of engaging customers are innumerable. One can live stream product explanations, interviews with the creators, interviews with the other customers explaining the benefits of the products, the versatility of product usage, etc. The streaming content must be highly creative and funny to be engaging.
Product explanations, since can be message-oriented might turn out to be boring for the customers. Look for highly creative ways to explain about the product, like making a short film about how the product is useful, an animation video explaining its benefits, etc.
Educational websites can bank on interviews with scientists, professors and highly revered people in the relevant fields. Engaging interviews that explore profound futuristic topics always garner the interest of the people worldwide. Educational websites can use an ocean of topics to live stream.
Any kind of website can choose their relevant topics to create good quality live streams and inform the customers about them through social media, Ad Campaigns, etc., to amplify their business.

Employee Engagement

HR Departments organize various fun activities for the employees to keep them encouraged and make work fun. One aspect that most companies miss on is providing the proper encouragement and inspiration for the employees. Though this happens at the managerial level i.e., from manager to the team among all chains, it doesn’t contribute to the whole company since everyone has an explanation of their own.
The message will be far more effective when the Founders and the top-level creators of the company relay their message to every employee working for the organization. This is usually done in company meets that don’t happen very often. Live streaming helps in this area without ever disrupting the work time or productivity.
Once a month if a live stream can be scheduled updating each and every employee of the updates, the progress, and the expected targets it can boost the productivity of the employees and make them feel that their work contributes to the whole. One can also update about the best performing team in the live stream which can make the teams work in friendly competition with each other which in turn can add to the output of the company.
These effective usages of live streaming are still unheard of by many and remain to be explored further. Be the first to try it in your organization with our free trial. Sign up to gain access to the Freedocast live streaming platform and all its benefits for 7 days. Click below to sign up.

Most Common Terms in Online Video Streaming

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Live streaming, one of the most advanced sectors that are going to be in full-blown usage in a few years, is currently meagerly known across the world. The sector is known to people as a technology used in smartphones but seeing live streaming as a business sector is still a vague idea among techies. But some of the tech-freaks who are familiar with the technology are already making full use of it and have started earning too.
There also exist plenty of people who bear the basic knowledge of what the technology is about and how it can be the next big thing in the world. There are the people who want to learn about it and be among the first ones to reap all its benefits but lack the knowledge of where to start. To get you started we have prepared a list of the most common terms. Here they are.


Live Streaming
Much like Live Broadcasting, live streaming is the process of telecasting content over the internet instead of a satellite. The audience will be able to watch this streaming content online on their Smartphones, Smart Televisions or any other Internet-enabled devices.

Live Streaming Devices

Live Streaming devices enable streamers to broadcast their live video content online. The device which uses an internet connection (generally Wi-Fi, or Ethernet), is connected to a recording device (Video Camera) and streams the content as it records.

Live streaming platforms

Live streaming platforms provide a space and servers to store and distribute the content. They also provide extra features like Analytics, Branding options, Password Protection, Ad Integration, etc., to make the streams engaging.

Bitrate

The amount of data transferred per unit of time in a video is known as bitrate. Correctly translated in terms of video, Video Bitrate is defined as the number of bits processed per second, meaning higher bitrate means higher resolution and lower bitrate means lower resolution.

Multiple Bitrates

Various bitrates are used in a live streaming to transfer data. Multiple bitrates are helpful to stream the same video in different devices with different resolutions and internet speeds, enabling every device to be able to play the video without any buffering.

Adaptive Bitrate

When the video is streamed using Adaptive Bitrate the stream adjusts itself to the device’s video specifications and speed and plays the video accordingly minimizing the buffering time. Some Live streaming platforms provide this feature along with other mentioned features and choosing the one that has this feature is beneficial for large-scale broadcasting.

Encoder

Encoders are used to convert the video format of the source video into something that is playable in all the devices. Though encoders are an integral part of live streaming devices, streamers who don’t use a device can use an external encoder to broadcast their content. Encoders also allow the live streamers to use various bitrates to extend their reach of devices.

Buffering

Buffering is known to almost every person who uses online video streaming websites like Youtube, Amazon Video, Netflix, etc. When a video is streamed from a different source onto your device buffering happens when the video is collecting additional data to play the video properly. This usually happens when a high-resolution video is played in devices with nominal internet speeds.
In Live Streaming, Streaming using Adaptive Bitrate technology helps minimize the problem of buffering which in turn keeps the audience engaged.

Bandwidth

Bandwidth is the amount of data offered by a service to a customer by service providers. In live streaming terms, this measures the amount of data offered by live streaming platforms to the streamers to stream their content. The more the bitrates, the higher the resolution and higher is the bandwidth required by the streamer.

CDN – Content Delivery Networks

CDNs are servers that are placed across the world for the fast delivery of digital content. The streaming content from the user will be transferred to the closest located server to a user and then the cached content is delivered to the user. A good service possesses more CDNs all over the globe that enables a fast delivery of streaming content.

Latency

This word is used to describe the time difference between Real-Time and online streaming time. Both the times are never the same and the latency can be decreased to a certain extent by using different features of the live streaming platforms.


Check out the Freedocast live streaming platform to know about the various features offered and how they work. You can simply avail the one-week free trial to enjoy all the options provided by filling in the details below.

Here’s How Non-Profit Organizations can Benefit from Live Streaming

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Empathy, argued by many psychologists and evolutionists as a trait reserved for only humans, is what makes the world a better place. The evolution of humanity as a social animal and the most basic foundations of our system relies on this human trait that lets others rise along with the others. It is due to this belief that we pay taxes, set up charities, and help poor people living across the world.

Never before is the world in need of charity than now. Charities need money and not all charities come with the transparency necessary to compel people to donate more. Plenty of people worldwide carry it in their heart that once in a while, donating to a good charity that helps people might make some good. But the dilemma that arises about the destination of their donation always makes them take a step back.
Whenever the discussion of charity arises, with an equatorial intensity arises the discussion of defraudment. More than half the populace that can afford to donate significant amounts is backing out of the deal just because of the increased probability of fraud. And we have heard countless news about funds being sidetracked for personal benefits in almost every region of the world.
Pragmatically, it is an impossible task for a benefactor, small or huge, to check every account book of a charity to see the flow of funds. Plus, the act is frowned upon in a civilized society. Though most of the charities invite the donors to the charitable events, not every benefactor is at leisure to participate in the event. The attending becomes out of the question if the event is in another country.
Now, what does it have to do with live streaming – Hear us out.
Charities, NGOs and other Non-Profit organizations can improve their transparency and involve the supporters in their events, Fund Raisers, etc., by streaming the events live. With this deed, both the contributors receive the satisfaction of watching someone receive help and the improved transparency can encourage more people to donate. Even the fundraisers which are organized in an entertaining manner can be made available through live streaming which could encourage more people to donate.
As it is a common knowledge, Live streaming is cost effective and is easily available both to the streamers and the contributors. Since it is online and can be logged on from practically anywhere through any internet enabled device, every interested individual will be able to watch the event live, listen to the stories if any, and donate. Due to its availability online, the video live stream can reach millions across the globe which can ultimately lead to more donations leading to the increase in the families that receive the help.
Find out more about live streaming and its benefits in our blog articles. You can avail the Freedocast free trial by simply signing up. Click on the link below to sign up.
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